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kommons
What is your definition of Entrepreneurial Journalism?
Jeff Jarvis recently announced the creation of the nation's first master's degree in Entrepreneurial Journalism. Read more about the program here:
http://www.journalism.cuny.edu/2010/09/20/two-3- million-grants- to-fund- new- entrepreneurial-program/ !

asked 3 months ago , edited less than a minute ago (history)
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jeffjarvis
The ability to start and run new and sustainable journalistic enterprises. That could be a startup. It could be part of a larger company. But it's clear the future of journalism has to come from innovation and it's clear that we must find means to sustain journalism that fit into new business realities (cue PowerPoint slides about abundance vs. scarcity, the link vs. ink economy, process vs. product) Things have changed fundamentally and permanently and we need new models to succeed. We will teach our students the dynamics and skills of business and the media business and help them incubate their own businesses.
The newspapers are closing, and people read news on their smartphones, we need to find a way to finance the online newspapers and be able to pay the workers. The best example of this transition from paper to online is “the Scotsman”, being Scotland’s national newspaper and best seller for ages in Edinburh. They moved their offices to a smaller and cheaper location: next to the Blackford Hills. They also changed the contrats that all their workers had, being able to work now from home, most of them changed to Freelancers and getting paid depending on the number of news written and their popularity. They also gave their online publicity to a marketing Company so they would get the most of it. Now instead of having pubicity of the Edinburgh castle, they have banners from the Hibernian FC, Heart of Midlothian FC, the Livinston FC or the Edinburgh rugby team, that pay lots more.
answered 3 months ago
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